Welcome to Selten, a contemporary microbrand watch company open to different ideas, creative thinking, unique materials, and an overall fresh approach to making timepieces.

Our founder, Leonardo Tsai, is from Hong Kong and started Selten in 2017. Coming from a watch-dial-making family, he always showed a great interest in watches, even at a very young age. Leonardo studied finance in the UK for a couple of years before returning to Hong Kong to work for JP Morgan. In all that time, his passion for watchmaking had never faded. He then decided to continue the family legacy and build something exceptional, on his own. Thus, Selten was born!

Due to the utmost respect for German watchmaking, the name “Selten” is taken from the German word for “rare.” According to Leonardo, “The quality, craftsmanship, and beauty of German watches, as well as the resilience of the German watchmaking industry, serve as a strong inspiration for me.”

Living up to their motto, “A Rare Kind, Not a Stereotype” each watch that bears the
Selten name is fundamentally unique. The first launch of the Meteorite Series 00 & 01 resulted in genuinely unique individual timepieces. Leonardo spent 4 years in R&D to perfect these models. They’re built to the highest standards and feature designs that captivate the imagination while maintaining spectacular levels of accuracy. The second launch was a stunning bronze diver with dials made from hand-patina’ed artworks in multiple colorways called Salvage Bronze. They are truly one of the kind.

While traditional watch brands are often confined to one location and thus rooted in one particular way of thinking, as a modern watch company, we at Selten are willing to explore innovation by taking the privilege of looking into all corners of the globe for inspiration.